Email Marketing Executive (12 Month FTC)

We’re Sally Europe, the biggest supplier in Europe for hair and beauty professionals. We bring together the following market-leading professional brands; Sally, Salon Services, Pro Duo, Salon Success and Sinelco and we operate across 7 European countries.

Our mission is to be the preferred partner for professionals across Europe, but we are not stopping there. We care about making a difference to our employees and customers and getting it right each time. Our people throughout have a forward-thinking ethos, teams are always striving to inspire others, and we continue to deliver new and innovative solutions that leave that lasting impression.

We are looking for a Email Marketing Executive to join our Marketing team on a 12 Month FTC. This role will be based at our Head Office in Bracknell and offers hybrid working, with 3 days office based and 2 days from home. 

About the role …

As an Email Marketing Executive, you will be responsible for supporting and developing CRM Digital Communications (Email and SMS) across Sally Europe (UK, Ireland, France, Germany, Netherlands, Belgium and Spain). You will assist in creating effective digital campaigns for Trade and Retail customers to drive footfall and online conversions using automation, personalisation and an omnichannel approach.
 

Key Responsibilities …

• Build email campaigns as part of BAU Campaigns, Automated Programmes, CRM Activity or discount triggers – check Photoshop designs against brief, build emails in Emarsys, copywriting (subject lines/preview text), add links and thorough testing of emails)
• Work closely with the CRM team on customer segmentation and targeting
• Accountable for the branding, content and delivery of all email marketing
• Assist with writing briefs for the Studio, including copywriting for campaigns
• Closely monitor, track and report analytics on campaigns, including ROI, recommendations for future improvements and testing
• Proactively explore market activities and trends, to influence or improve our own campaigns

About you....

• +3 years retail marketing experience 
• +1 year relevant experience i.e. Email, SMS, Digital, CRM 
• +1 year experience in event driven/automated communication
• Excellent planning and organisational skills in order to manage multiple projects and deadlines and remain un-phased under pressure.
• Ability to analyse & interpret data and insights to deliver effective digital communication programmes.
• Ability to work collaboratively across functions.
• Experience in creating unique customer journeys and executing the related digital communications.
• Excellent presentation skills and the ability to share results to internal shareholders.

“At Sally, we find beauty in you. Finding beauty in diversity is in our DNA because our differences are what make us beautiful. Our diversity, inclusivity, and self-expression are what fuel our innovation and growth. In our company, we come together to create a culture for ONE & ALL.”

INDCORP