We’re Sally Europe, the biggest supplier in Europe for hair and beauty professionals. We bring together the following market-leading professional brands; Sally, Salon Services, Pro Duo, Salon Success and Sinelco and we operate across 7 European countries.

Our mission is to be the preferred partner for professionals across Europe, but we are not stopping there. We care about making a difference to our employees and customers and getting it right each time. Our people throughout have a forward-thinking ethos, teams are always striving to inspire others, and we continue to deliver new and innovative solutions that leave that lasting impression.

We are recruiting for a Retail Marketing and VM Manager to join the team. This role will be based at our Head Office in Bracknell and offers hybrid working, with 3 days office based and 2 days from home.

About the role …

As the Retail Marketing & VM Manager, you will take Ownership for the Customer Experience for the store sales channel at Sally Europe. Playing a pivot role in managing our retail marketing strategy across visual merchandising and store marketing across 450+ stores in 8 markets (UK, Ireland, France, Belgium, Netherlands, Spain & Germany). You will lead the development and execution of impactful store marketing strategies that drive customer engagement, enhance the in store customer journey, boost foot traffic, and ensure the Sally Europe brand is consistently and effectively communicated.

Key Responsibilities …

Work with the store development team to develop & implement inspirational store environments that engage with our customers.
Work in partnership with store development to ensure the correct design and implementation of store signage & equipment solutions for all new stores & refits
Develop the right equipment solutions to deliver the in-store experience balanced with being cost effective and to ensure the equipment is fit for purpose for existing ranges and new ranges/propositions
Working with Store Marketing Lead to secure the creation and implementation of PoS materials that effectively communicate promotions, product launches, and key brand messages, designed to capture attention and drive sales conversion across the store estate.
Manage implementation through the integrated marketing campaigns and taking accountability for efficient production planning delivering effective communication instore on time and in full.
Define and maintain the visual merchandising principles for all store formats in PRO-DUO and UK/ROI
Support the VM Leads (UK & CE) in the management of guidelines and support updates when required for all categories & areas of the stores including Till Points and Promotional Space.
Continuously review the assortments & planograms, develop and simplify new ways of working.

About you....

10+ years’ experience
Extensive retail marketing experience
Knowledge & experience of Store Marketing & POS, Visual Merchandising & Format design
Proven experience in retail marketing, specifically in managing PoS, visual merchandising, and localised campaigns.
A solid understanding of customer behaviour and shopper marketing principles.
Ability to adapt strategies for different regional markets while maintaining brand consistency.
Strong creative eye
Strong management skills

“At Sally, we find beauty in you. Finding beauty in diversity is in our DNA because our differences are what make us beautiful. Our diversity, inclusivity, and self-expression are what fuel our innovation and growth. In our company, we come together to create a culture for ONE & ALL.”

INDCORP