At Sally Europe, we do more than sell professional beauty products—we shape the future of hair and beauty. As part of Sally Beauty Holdings, we are a leading distributor and specialty retailer, bringing world-class products to salon professionals and retail customers across Europe.
We’re on a mission to make hair and beauty accessible to all while building a strong, united team under one brand—Sally Europe. By combining our expertise, passion, and creativity, we aim to set new standards in the industry.
Our brands and people are at the heart of this journey. With a diverse portfolio of professional and retail products, we empower customers to express themselves and feel their best.
But delivering beauty solutions to a wide-ranging audience takes more than great products—it takes an inclusive, resourceful, and passionate team.
Be part of our journey towards inspiring a more colourful, confident, and welcoming world of hair and beauty, one happy customer at a time.
What began as a single corner store in New Orleans, USA, in 1964,
has grown into one of the world's largest hair & beauty suppliers.
In the same era that Vidal Sassoon revolutionised hairstyling, the Beatles topped the charts, and Mary Quant’s mini-skirts took over fashion, Sally Beauty Holdings opened its doors. That first store in New Orleans set the foundation for a business that would change how hair and beauty professionals shop.
Over the next six decades, we built a reputation for providing salons, professionals, and beauty lovers with the best tools and products. Our stores have become a go-to for those seeking professional-grade hair color, salon-quality styling tools, and cutting-edge beauty innovations.
Today, Sally Europe is part of SBH, which encompasses five businesses serving trade professionals and retail customers. Our network spans seven markets in Europe—the UK, Ireland, France, Germany, Belgium, the Netherlands, and Spain—with 235 stores in the UK alone and over 4,000 stores worldwide.
With over 800 brands and 80,000+ products, we connect professionals and beauty enthusiasts to high-quality, trusted, and innovative solutions. Across Europe, we serve over 420,000 trade customers and nearly a million retail customers, helping them bring their creativity and expertise to life.
1964 Sally Beauty Holdings (SBH) opens its first store in New Orleans, USA.
1987 We made our first international move, entering the UK and Ireland markets and celebrating our 500th store worldwide.
2006 We expanded with the acquisition of Salon Success, a UK-based distributor of hair products
2007 We acquired Salon Services and Beauty Express, strengthening our presence in Europe and our offering to professionals.
2008 We took a major step by acquiring Pro Duo, a distributor of professional hair and beauty products based in Ghent, Belgium. At the time, Pro Duo operated over 190 stores across France, Belgium, the Netherlands, Germany, and Spain.
2009 We acquired Sinelco International BVBA, a wholesale distributor in Belgium, which served customers across 35 countries.
2011 We acquired the Floral Group in the Netherlands, further cementing our European presence.
2013 Major milestone rached in the UK and Ireland with the opening of our three-story flagship store on Oxford Street in London. This marked an important retail achievement for us.
2017 We celebrated the global achievement of 5,000 stores, reaffirming our commitment to in-person retail experiences. Sally Europe was officially formed, merging our UK and Ireland and Continental Europe operations under one umbrella. Since then, we’ve worked hard to streamline operations, simplify the business, and bring together the excellence each unit contributed
2018 Sally Europe merged Beauty Express into the Salon Services brand, unifying our offerings into one destination
2021 We followed a similar approach with Salon Success, consolidating it into Salon Services. However, given its rich history, we’ve kept the Salon Success brand for our Direct Sales division,
2023 Launch of the first Professional Hair & Beauty Awards in the UK and France.This was a huge moment for Sally Europe, reinforcing our position as industry leaders.
2024 60 years of Sally Beauty and Salon Services, and 25 years of Pro Duo
2025 Transfer ownership of Pro Duo Spain to Pluricosmetica but acquired Flair Hair & Beauty in Republic of Ireland increasing our presence in that growing market.
60
years of Sally Beauty and Salon Services
25
years of Pro Duo
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